The era
A golden state
of mind.
Inspired by the golden era, Cali Stash is a lifestyle clothing brand paying homage to 80's & 90's California.
Cali Stash is not a museum of the eighties. It is the feeling that stuck: salt on the boards, grape soda in the cup holder, a tape that clicks just as the sun drops behind the ridge. We cut lifestyle clothing for that hour — the one between the court and the coast.
The wordmark still drips. The stash is whatever we are holding for the next drop: tees, fleeces, and the pieces you actually wear until they fade the right way.
Keeping you in a golden state of mind. That is the whole brief.